GENNA ELVIN

Hey, salut, moien, hallo, ciao….

I remember the days when the early hours of the morning silence would be abruptly broken by the tap-tap of someone’s shoes hitting the hard wooden floor… When each unique footstep ignited a re...

Ok ok, so the other day I found myself ordering a giant inflatable gorilla on amazon...

Crazy right? Well... the weird thing was (ask Mia), that it didn't feel strange at all? (Personal disclaimer: do not worry, I am not one of "tho...

Last month I flew to the side of the world, literally. 

I had the great honour of being in the International opening keynote of the CEO Summit 2018, in Auckland New Zealand. It was a little strange, strange because I had never ever...

Last month I ticked off a bucket list item! My first ever Ted Talk. 

As both a tech startup founder and psychology junkie, I explained the importance of human-ess in the midst of a technology driven future. Setting the scene w...

It has been too long since my last blog post, I admit. But trust me, this has not been due to a lack of ideas or motivation, to the contrary… All of the following were started… The power of growth mindset, an analysis into the Netf...

 Last month I had the pleasure of being interviewed by Success.Studio (Thanks Anna)

Last week after months, actually years, of work we formally announced our Tadaweb Stock options scheme to the team. If you are reading this from the Valley, or the States in general, you may question why I decided to dedicate a who...

I read a lot... like, a lot a lot. Being a startup founder has been one of the largest learning curves I have had to ride, second only to motherhood. Essentially everything that needs to be done, has to be learnt. Anything I didn't...

Leading neuroscientists (Thomas Dee of Stanford University and Seth Gershenson from American University) discovered something pretty remarkable while working with Google on a project about human information processing recently......

Now that Tadaweb is in serious growth phase our team is expanding rapidly. This is an exciting time for many reasons and for me especially (the behavioural geek that I am), I find it extremely interesting to observe just how much t...

I am a neuroscience junkie. There is nothing that intrigues me more than learning just how incredibly marvellous and mysterious our own brains are. So after finishing the book "The Power of Habit - Why we do what we do in life and...

Last week we had an end of year reflection session in the office. Each member of the team presented three things to everyone: the most memorable of the event of the year, the hardest moment of the year and a lesson they had learnt...

As the female founder of a technology company I understand first hand just how few of us there are, not only as founders, but in the tech and upper management scene in general. At the same time I also know just how valuable we can...

If you find yourself in the position of being a full time working mum, be it out of necessity or choice, there are sacrifices that will need to take place, both at work and at home. (Don’t listen to anyone who tells you otherwise,...